TV Spots
An Endless Summer
How nice it would be if summer was endless. It is the season when things happen. The season of ice cream. The season of all those moments we will never forget: that vacation, that adventure, "that time when..." That is why, like every year, we will do our best to make it as good as possible. But this summer, we at Sammontana feel it even more. Because it is the summer of our 80th anniversary. A birthday that we want to celebrate together, enjoying the creaminess of a Barattolino, a Cono Cinque Stelle or an Amando ice cream. And singing a song with you, that Italy already knows. It's called Senza Fine, which means "Endless." And in our new campaign, it perfectly describes how we would like this summer to be. We present to you "Un'Estate Senza Fine", an Endless Summer.
Gruvi
Experience true pleasure that awakens all your senses with Gruvi, the star of Sammontana's new commercial. This ice cream bar, with its rugged exterior and soft center, invites you on a multisensory adventure brimming with laughter, surprises, and pure joy.
Barattolino Sammontana
A smile brings us closer, a smile can change things. Barattolino Sammontana is the driving force behind small big changes, because it has a smile built right in.
Cinque Stelle
A smile brings us together; a smile can make a difference. Cinque Stelle Sammontana sparks small but meaningful changes because it’s made with a smile. This ice cream brings a smile to anyone who tastes it, bite after bite.
Barattolino Sammontana
We've read books, drawn pictures and listened to our favourite song over and over again. We've made video calls, written to each other and had endless phone calls. We've shared the odd … make that, many, tubs of Barattolini over the years. We may be far away, but we're always close. Sammontana, the ice cream with a smile inside for 70 years in Italy.
Amando
The word NO can open up wonderful opportunities, such as when you discover with AMANDO that no-milk ice cream can be simply delicious.
Barattolino Tre Strati
Just one spoonful, then another, and another… and suddenly it's gone. With three layers of deliciousness, Barattolino Tre Strati will change your idea of ice cream forever.
Cinque Stelle
Sammontana brings Cinque Stelle to daddies who inflate beach floats, to grandmothers who call us to table, to family members who travel back to spend their holidays at home, to summer flirts that are bound to fizzle out and even to those who never get their act together. Sammontana brings Cinque Stelle to everyone. Because together we make my summer, your summer and our summer in Italy infinitely sweeter.
The future of gelato
Sammontana, together with a group of children, has finally decided to reveal the gelato of the future. The result is really amazing.
The story of a smile
The short film by Virgilio Villoresi, the visionary Florentine videomaker. In a poetic creative vein, it narrates the story of the Tuscan company. The project was made in close cooperation with Armando Testa.