We've read books, drawn pictures and listened to our favourite song over and over again. We've made video calls, written to each other and had endless phone calls. We've shared the odd … make that, many, tubs of Barattolini over the years. We may be far away, but we're always close. Sammontana, the ice cream with a smile inside for 70 years in Italy.
Sammontana brings Cinque Stelle to daddies who inflate beach floats, to grandmothers who call us to table, to family members who travel back to spend their holidays at home, to summer flirts that are bound to fizzle out and even to those who never get their act together. Sammontana brings Cinque Stelle to everyone. Because together we make my summer, your summer and our summer in Italy infinitely sweeter.
The short film by Virgilio Villoresi, the visionary Florentine videomaker. In a poetic creative vein, it narrates the story of the Tuscan company. The project was made in close cooperation with Armando Testa.